Target Customers & Buyer Insights
Different Cars, Different Customers
You can expect Regal customers to be somewhat younger
and slightly less affluent than your LaCrosse customers.
LaCrosse 2011 Regal
Age 40–59 35–54
Gender (M/F) 60/40 55/45
Household Income $100,000+ $75,000+
Education College Degree College Degree
Who They Are
Regal customers are dominated by baby boomers with
high education and above-average incomes. They are
multi-cultural, cosmopolitan, tolerant, progressive and
pride themselves on making smart, discerning choices.
They regularly consult unbiased third-party sources
before making a purchase.
What They Want
They want a car they perceive to be premium. However,
they are not necessarily interested in a traditional luxury
car; they want premium, but not a high luxury-brand
price. They are interested in new technologies and music
is important to them. And while they are import-oriented,
they are also open-minded.
Regal will draw customers from both the midsize
sedan and compact luxury segments. The top five
reasons for purchase in both of those important market
segments are:
Midsize Car
Reasons for Purchase
1. Dependable/reliable
2. Value for the money
3. Vehicle quality
4. Vehicle price
5. Fuel economy
Compact Luxury
Reasons for Purchase
1. Vehicle quality
2. Exterior styling
3. Fun to drive
4. Value for the money
5. Dependable/reliable
Source: 2009 US Maritz NVCS (10/08–9/09)
2011 Buick Regal Details Book3
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
Buick Regal
CXL C XL Turbo
Mechanical
2.4L ECOTEC DOHC SIDI VVT 4-cyl. S –
2.0L ECOTEC DOHC SIDI VVT 4-cyl. turbo – S
6-spd. auto. transmission w/ DSC S S
6-spd. manual transmission – A (Late)
11.65" vented front and 11.1" solid rear
disc brakes w/ ABS and Panic Brake Assist S –
12.6" vented front and 12.4" rear disc
brakes w/ ABS and Panic Brake Assist – S
Interactive Drive Control System
(comes w/ 19" alloy wheels) – A
Comfort & Convenience
Tilt/telescoping steering wheel S S
Leather-wrapped steering wheel S S
Leather-appointed seating S S
Heated front seats S S
12-way power driver seat S S
4-way manual passenger seat
w/ power height adjustment S –
12-way power passenger seat A* S
DIC w/ compass display S S
Electronic parking brake S S
Steering-wheel-mounted cruise
and audio control S S
Express up/down power front windows S S
Express down power rear windows S S
60/40 folding rear seatbacks S S
Cargo net S S
Cargo hooks S S
Ultrasonic Rear Parking Assist A* S
Infotainment
AM/FM/XM stereo w/ single-disc
CD/MP3 player and auxiliary jack S S
7-speaker sound system S S
Audio with satellite voice-activated navigation
includes AM/FM/XM, single-disc CD/DVD
player, radio timeshift, MP3 playback,
40GB Hard Drive Device, voice
recognition and multi-function controller A A
CXL C XL Turbo
Infotainment (continued)
Premium 9-speaker harman/kardon sound system A A
Bluetooth for Phone S S
USB port/iPod auxiliary input jack S S
12-volt outlet in center stack and console S S
120-volt household AC power outlet A* S
OnStar w/ Directions & Connections (6 mos.) S S
Safety
Dual-stage frontal air bags S S
Side-impact front air bags S S
Front/rear head-curtain side-impact air bags S S
Rear outboard seat thorax air bags A A
OnStar with Automatic Crash Response S S
ABS braking w/ Panic Brake Assist S S
StabiliTrak w/ full-function traction control S S
Ultrasonic Rear Parking Assist A* S
Daytime Running Lamps S S
Pedal Release System S S
Ex terior
Halogen headlamps w/ automatic on/off S S
Bi-Xenon HID headlamps
w/ automatic on/off – A
18" alloy wheels S S
19" alloy wheels (comes w/
Interactive Drive Control System) – A
Power-adjustable heated outside mirrors S S
Power sunroof A A
Option Packages
Comfort and Convenience includes 120-volt
household AC power outlet, 12-way power
passenger seat, Ultrasonic Rear Parking Assist A S
Standard and Optional Eq uipment
Accessories
• Illuminated door
sill plates
• 19" polished/painted
alloy wheels
• 18" chrome wheels
• Sport pedal covers
• Rear park assist
• Cargo area tray
• All-weather floor
mats (front)
• Smokers package
• First aid kit
S = Standard A = Available – = Not Available
*Included and only available with Comfort and Convenience Package
2011 Buick Regal Details Book4
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
Buick Regal
Dynamic Dr iving Ex perience
• Two ECOTEC DOHC SIDI engine choices:
– CXL: 182 hp naturally aspirated 2.4L 4-cylinder
with direct injection and VVT.
– CXL Turbo: 220 hp 2.0L turbocharged 4-cylinder
with direct injection and VVT (Fall 2010).
• 6-speed automatic transmission with Driver Shift
Control (DSC).
• Independent suspension with MacPherson strut front
and 4-link rear suspension.
• Class-exclusive available Interactive Drive Control
System offering three driver-selectable modes for
changing suspension, steering, throttle, transmission
and StabiliTrak response. System also includes
adaptive capability. (CXL Turbo only.)
Engaging, Dr iver-Centric Environment
• Intuitive, ergonomic driver cockpit.
• Ice-blue back-lit instrumentation.
• Highly bolstered 12-way power driver seat.
• Leather-appointed seating with heated front seats.
• Dual-zone automatic climate control.
• Available multi-function controller for easy access
to navigation, audio and phone functions.
Modern, Sleek Design
• Highly aerodynamic design with Buick’s signature
waterfall chrome grille, integral lip spoiler and
chrome accents.
• Sport sedan proportions with a tight wheel-to-body
relationship, wheels pushed to the corners, short
overhangs and a planted stance.
• Sporty, finely crafted interior with exceptional
attention to detail and contemporary sport
sedan aesthetics.
• Available bi-Xenon HID headlamps and Interactive
Drive Control System with 19" alloy wheels.
(CXL Turbo only.)
Personal Technologies
• Bluetooth for Phone.
• USB port/iPod auxiliary input jack.
• XM Radio with 3-month trial service.
• OnStar with 6 months of Directions & Connections.
• Available voice-activated 40GB hard-drive-based
navigation system with timeshift radio technology
and 10GB of music storage.
• Available harman/kardon premium 9-speaker
sound system.
• Available Comfort and Convenience Package with
12-way power passenger seat, 120-volt household
AC power outlet and Ultrasonic Rear Parking Assist
(Standard on CXL Turbo.)
• Electronic parking brake.
• Up to eight air bags.
• StabiliTrak with full-function traction
control and Panic Brake Assist.
source: http://www.newbuickregal.net/new-bui...al-details.pdf
Different Cars, Different Customers
You can expect Regal customers to be somewhat younger
and slightly less affluent than your LaCrosse customers.
LaCrosse 2011 Regal
Age 40–59 35–54
Gender (M/F) 60/40 55/45
Household Income $100,000+ $75,000+
Education College Degree College Degree
Who They Are
Regal customers are dominated by baby boomers with
high education and above-average incomes. They are
multi-cultural, cosmopolitan, tolerant, progressive and
pride themselves on making smart, discerning choices.
They regularly consult unbiased third-party sources
before making a purchase.
What They Want
They want a car they perceive to be premium. However,
they are not necessarily interested in a traditional luxury
car; they want premium, but not a high luxury-brand
price. They are interested in new technologies and music
is important to them. And while they are import-oriented,
they are also open-minded.
Regal will draw customers from both the midsize
sedan and compact luxury segments. The top five
reasons for purchase in both of those important market
segments are:
Midsize Car
Reasons for Purchase
1. Dependable/reliable
2. Value for the money
3. Vehicle quality
4. Vehicle price
5. Fuel economy
Compact Luxury
Reasons for Purchase
1. Vehicle quality
2. Exterior styling
3. Fun to drive
4. Value for the money
5. Dependable/reliable
Source: 2009 US Maritz NVCS (10/08–9/09)
2011 Buick Regal Details Book3
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
Buick Regal
CXL C XL Turbo
Mechanical
2.4L ECOTEC DOHC SIDI VVT 4-cyl. S –
2.0L ECOTEC DOHC SIDI VVT 4-cyl. turbo – S
6-spd. auto. transmission w/ DSC S S
6-spd. manual transmission – A (Late)
11.65" vented front and 11.1" solid rear
disc brakes w/ ABS and Panic Brake Assist S –
12.6" vented front and 12.4" rear disc
brakes w/ ABS and Panic Brake Assist – S
Interactive Drive Control System
(comes w/ 19" alloy wheels) – A
Comfort & Convenience
Tilt/telescoping steering wheel S S
Leather-wrapped steering wheel S S
Leather-appointed seating S S
Heated front seats S S
12-way power driver seat S S
4-way manual passenger seat
w/ power height adjustment S –
12-way power passenger seat A* S
DIC w/ compass display S S
Electronic parking brake S S
Steering-wheel-mounted cruise
and audio control S S
Express up/down power front windows S S
Express down power rear windows S S
60/40 folding rear seatbacks S S
Cargo net S S
Cargo hooks S S
Ultrasonic Rear Parking Assist A* S
Infotainment
AM/FM/XM stereo w/ single-disc
CD/MP3 player and auxiliary jack S S
7-speaker sound system S S
Audio with satellite voice-activated navigation
includes AM/FM/XM, single-disc CD/DVD
player, radio timeshift, MP3 playback,
40GB Hard Drive Device, voice
recognition and multi-function controller A A
CXL C XL Turbo
Infotainment (continued)
Premium 9-speaker harman/kardon sound system A A
Bluetooth for Phone S S
USB port/iPod auxiliary input jack S S
12-volt outlet in center stack and console S S
120-volt household AC power outlet A* S
OnStar w/ Directions & Connections (6 mos.) S S
Safety
Dual-stage frontal air bags S S
Side-impact front air bags S S
Front/rear head-curtain side-impact air bags S S
Rear outboard seat thorax air bags A A
OnStar with Automatic Crash Response S S
ABS braking w/ Panic Brake Assist S S
StabiliTrak w/ full-function traction control S S
Ultrasonic Rear Parking Assist A* S
Daytime Running Lamps S S
Pedal Release System S S
Ex terior
Halogen headlamps w/ automatic on/off S S
Bi-Xenon HID headlamps
w/ automatic on/off – A
18" alloy wheels S S
19" alloy wheels (comes w/
Interactive Drive Control System) – A
Power-adjustable heated outside mirrors S S
Power sunroof A A
Option Packages
Comfort and Convenience includes 120-volt
household AC power outlet, 12-way power
passenger seat, Ultrasonic Rear Parking Assist A S
Standard and Optional Eq uipment
Accessories
• Illuminated door
sill plates
• 19" polished/painted
alloy wheels
• 18" chrome wheels
• Sport pedal covers
• Rear park assist
• Cargo area tray
• All-weather floor
mats (front)
• Smokers package
• First aid kit
S = Standard A = Available – = Not Available
*Included and only available with Comfort and Convenience Package
2011 Buick Regal Details Book4
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
+ + + + + + + + + + + + + + + + +
Buick Regal
Dynamic Dr iving Ex perience
• Two ECOTEC DOHC SIDI engine choices:
– CXL: 182 hp naturally aspirated 2.4L 4-cylinder
with direct injection and VVT.
– CXL Turbo: 220 hp 2.0L turbocharged 4-cylinder
with direct injection and VVT (Fall 2010).
• 6-speed automatic transmission with Driver Shift
Control (DSC).
• Independent suspension with MacPherson strut front
and 4-link rear suspension.
• Class-exclusive available Interactive Drive Control
System offering three driver-selectable modes for
changing suspension, steering, throttle, transmission
and StabiliTrak response. System also includes
adaptive capability. (CXL Turbo only.)
Engaging, Dr iver-Centric Environment
• Intuitive, ergonomic driver cockpit.
• Ice-blue back-lit instrumentation.
• Highly bolstered 12-way power driver seat.
• Leather-appointed seating with heated front seats.
• Dual-zone automatic climate control.
• Available multi-function controller for easy access
to navigation, audio and phone functions.
Modern, Sleek Design
• Highly aerodynamic design with Buick’s signature
waterfall chrome grille, integral lip spoiler and
chrome accents.
• Sport sedan proportions with a tight wheel-to-body
relationship, wheels pushed to the corners, short
overhangs and a planted stance.
• Sporty, finely crafted interior with exceptional
attention to detail and contemporary sport
sedan aesthetics.
• Available bi-Xenon HID headlamps and Interactive
Drive Control System with 19" alloy wheels.
(CXL Turbo only.)
Personal Technologies
• Bluetooth for Phone.
• USB port/iPod auxiliary input jack.
• XM Radio with 3-month trial service.
• OnStar with 6 months of Directions & Connections.
• Available voice-activated 40GB hard-drive-based
navigation system with timeshift radio technology
and 10GB of music storage.
• Available harman/kardon premium 9-speaker
sound system.
• Available Comfort and Convenience Package with
12-way power passenger seat, 120-volt household
AC power outlet and Ultrasonic Rear Parking Assist
(Standard on CXL Turbo.)
• Electronic parking brake.
• Up to eight air bags.
• StabiliTrak with full-function traction
control and Panic Brake Assist.
source: http://www.newbuickregal.net/new-bui...al-details.pdf
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