This striking logo is the visual foundation for our new advertising campaign. It will help us powerfully
articulate our steadfast commitment to quality in every communication we craft for the new generation of
buyers we must engage. Use it proudly. Use it often. Use it properly.
It is time to tell the world that, right now, better automobiles are being built. And that Buick is building them.
4-COLOR ART
Preferred usage —
Television
Magazine
Newspapers with high-quality reproduction
Product displays
Restrictions —
Use against solid or simple backgrounds only (preferably white)
Avoid using tri-shield over photographic backgrounds
Leave a clear space around the logo that is half the diameter of the tri-shield
0.5" minimum tri-shield size
HALFTONE ART
Preferred usage —
One-color newspaper applications (where quality reproduction is guaranteed)
Restrictions —
Use against solid or simple backgrounds only (preferably white)
Avoid using tri-shield over photographic backgrounds
Leave a clear space around the logo that is half the diameter of the tri-shield
0.5" minimum tri-shield size
LINE ART (not recommended)
Allowed usage —
One-color applications with low-quality reproduction
Restrictions —
Use against solid or simple backgrounds only (preferably white or black)
Avoid using tri-shield over photographic backgrounds
Leave a clear space around the logo that is half the diameter of the tri-shield
0.25" minimum tri-shield size
Access the complete library of reproduction-quality art at
GMASSETCENTRAL.COM.
Headlines —
Font: Avenir 65 Medium (uppercase)
Subheads (retail only) —
Font: Avenir 65 Medium (uppercase)
Text —
Font: Avenir 45 Book
Avenir 35 Light (retail)
Web Address Line —
Font: Avenir 45 Book (lead-in)
Avenir 85 Heavy (address)
Disclaimer and Copyright —
Font: Avenir 35 Light
Numerals (prices, rates, etc.) —
Font: Avenir 65 Medium
Model Name —
Font: Trade Gothic Bold Condensed No. 20 (uppercase)
Horizontal Scale: 110%
Ads may be created in any of the three colors
designated below. Each photographic image
is available in both a warm and cool version.
Red and Orange ads should always feature the
warm version. Blue ads should always feature the
cool version. Always use the tint percentages
designated below for the appropriate ad color.
BLUE — C – 70%, M – 30%, Y – 10%, K – 3%
Color Box — 100% Blue
Model Name — 90% Blue
Web Address Line — 40% Blue
Disclaimer and Copyright — 70% Black
ORANGE — C – 0%, M – 47%, Y – 100%, K – 8%
Color Box — 100% Orange
Model Name — 85% Orange
Web Address Line — 40% Orange
Disclaimer and Copyright — 70% Black
RED — C – 0%, M – 91%, Y – 100%, K – 23%
Color Box — 100% Red
Model Name — 90% Red
Web Address Line — 40% Red
Disclaimer and Copyright — 70% Black
source: http://images.mileone.com/Matt/mwlog...ds_3.15.06.pdf
articulate our steadfast commitment to quality in every communication we craft for the new generation of
buyers we must engage. Use it proudly. Use it often. Use it properly.
It is time to tell the world that, right now, better automobiles are being built. And that Buick is building them.
4-COLOR ART
Preferred usage —
Television
Magazine
Newspapers with high-quality reproduction
Product displays
Restrictions —
Use against solid or simple backgrounds only (preferably white)
Avoid using tri-shield over photographic backgrounds
Leave a clear space around the logo that is half the diameter of the tri-shield
0.5" minimum tri-shield size
HALFTONE ART
Preferred usage —
One-color newspaper applications (where quality reproduction is guaranteed)
Restrictions —
Use against solid or simple backgrounds only (preferably white)
Avoid using tri-shield over photographic backgrounds
Leave a clear space around the logo that is half the diameter of the tri-shield
0.5" minimum tri-shield size
LINE ART (not recommended)
Allowed usage —
One-color applications with low-quality reproduction
Restrictions —
Use against solid or simple backgrounds only (preferably white or black)
Avoid using tri-shield over photographic backgrounds
Leave a clear space around the logo that is half the diameter of the tri-shield
0.25" minimum tri-shield size
Access the complete library of reproduction-quality art at
GMASSETCENTRAL.COM.
Headlines —
Font: Avenir 65 Medium (uppercase)
Subheads (retail only) —
Font: Avenir 65 Medium (uppercase)
Text —
Font: Avenir 45 Book
Avenir 35 Light (retail)
Web Address Line —
Font: Avenir 45 Book (lead-in)
Avenir 85 Heavy (address)
Disclaimer and Copyright —
Font: Avenir 35 Light
Numerals (prices, rates, etc.) —
Font: Avenir 65 Medium
Model Name —
Font: Trade Gothic Bold Condensed No. 20 (uppercase)
Horizontal Scale: 110%
Ads may be created in any of the three colors
designated below. Each photographic image
is available in both a warm and cool version.
Red and Orange ads should always feature the
warm version. Blue ads should always feature the
cool version. Always use the tint percentages
designated below for the appropriate ad color.
BLUE — C – 70%, M – 30%, Y – 10%, K – 3%
Color Box — 100% Blue
Model Name — 90% Blue
Web Address Line — 40% Blue
Disclaimer and Copyright — 70% Black
ORANGE — C – 0%, M – 47%, Y – 100%, K – 8%
Color Box — 100% Orange
Model Name — 85% Orange
Web Address Line — 40% Orange
Disclaimer and Copyright — 70% Black
RED — C – 0%, M – 91%, Y – 100%, K – 23%
Color Box — 100% Red
Model Name — 90% Red
Web Address Line — 40% Red
Disclaimer and Copyright — 70% Black
source: http://images.mileone.com/Matt/mwlog...ds_3.15.06.pdf
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